Our Ideas Drive Us.
Observations and advice about communicating in a competitive world. Find out what’s trending in your markets.
Results for Digital + Social
Insights Fyre Warning: 3 Lessons on Social Media Marketing from the Failed Fyre Festival
February 7, 2019
| by
Courtney Pories
February 7, 2019
| by Courtney Pories
You’ve probably not only heard of Fyre Festival by now, but you’ve also probably already picked which documentary was better between Netflix’s and Hulu’s. The one thing we can all agree on is that the Fyre Festival was a complete fraud and caused significant damage to all parties involved. You could say the only successful […]
Insights The Eyes Have It: The Future Impact of Visual Search on Digital Marketing
December 11, 2018
| by
Sara Hijaz
December 11, 2018
| by Sara Hijaz
It is said that “a picture is worth a thousand words.” Overused? Perhaps. Still, it’s quoted so much for good reason. Human beings are inherently visual creatures. More than 50% of our brain function is involved in visual processing, a figure far more powerful than any of our other four senses, and a compelling reason […]
Insights Why You Should A/B Test Your Next Email Marketing Campaign
January 24, 2017
| by
Staff Writer
January 24, 2017
| by Staff Writer
Part of my job here at kglobal (other than to write as many blogs as I can) is to devise and execute a variety of email marketing campaigns, both internally and for our clients. Every client’s goals are different but there’s a standard practice that’s sure to deliver results: A/B testing. It’s a simple concept: […]
Insights How to Get More Social Media Followers
November 29, 2016
| by
Staff Writer
November 29, 2016
| by Staff Writer
First, one important thing to note before you read on: getting lots of followers is not the most important thing. Having 100 followers who are interested in your service or product is better than having 1,000 who don’t engage. You need to take the time to figure out what your goals are for social. Subscriptions? Sales? Donations? […]
Insights @POTUS And The Social Media Transition of Power
November 3, 2016
| by
Elliot Carter
November 3, 2016
| by Elliot Carter
On January 20th, 2017 the @POTUS Twitter account will transition from Barack Obama to the 45th President of the United States. The social media transition strategy was announced on Monday in a blog post that will take its place among the foundational texts of the American republic. Here are three questions that ran through my head when […]
Insights How Snapchat is Meeting Social’s Monetization Challenge
September 22, 2016
| by
September 22, 2016
| by
Think Facebook’s big? Well, Snapchat is on the brink of something huge. By the end of next year, Snapchat is poised to make close to $1 billion in advertising sales and capture over 175 million daily active users. Moreover, Snapchat has more active users than Twitter right now and is the second-most used mobile app, after Facebook. […]
Page 1 of 3