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Results for Digital + Social
Insights Fyre Warning: 3 Lessons on Social Media Marketing from the Failed Fyre Festival
February 7, 2019
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February 7, 2019
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You’ve probably not only heard of Fyre Festival by now, but you’ve also probably already picked which documentary was better between Netflix’s and Hulu’s. The one thing we can all agree on is that the Fyre Festival was a complete fraud and caused significant damage to all parties involved. You could say the only successful […]
Insights The Eyes Have It: The Future Impact of Visual Search on Digital Marketing
December 11, 2018
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Sara Hijaz
December 11, 2018
| by Sara Hijaz
It is said that “a picture is worth a thousand words.” Overused? Perhaps. Still, it’s quoted so much for good reason. Human beings are inherently visual creatures. More than 50% of our brain function is involved in visual processing, a figure far more powerful than any of our other four senses, and a compelling reason […]
Insights 4 Tips for Planning a Social Influencer Campaign
April 25, 2018
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April 25, 2018
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As Instagram continues to grow in popularity, so do the advertising opportunities for businesses. Social influencers are a great way for brands to hone in on certain audiences and utilize the new kind of “celebrity” endorsement to promote their products and services. Just like planning and creating a digital ad, developing a social influencer campaign […]
Insights Go Mobile or Get Stuck in Place
April 23, 2018
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Sara Hijaz
April 23, 2018
| by Sara Hijaz
How Google’s mobile-first indexing will change the face of search. These days, it seems as though our faces are glued to our mobile devices all day long. That’s because they are. According to a Quartz study, the average US smartphone user touches their devices 2,617 times per day, which is simultaneously impressive and disconcerting. Seeing […]
Insights Why You Should A/B Test Your Next Email Marketing Campaign
January 24, 2017
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Staff Writer
January 24, 2017
| by Staff Writer
Part of my job here at kglobal (other than to write as many blogs as I can) is to devise and execute a variety of email marketing campaigns, both internally and for our clients. Every client’s goals are different but there’s a standard practice that’s sure to deliver results: A/B testing. It’s a simple concept: […]
Insights How to Get More Social Media Followers
November 29, 2016
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Staff Writer
November 29, 2016
| by Staff Writer
First, one important thing to note before you read on: getting lots of followers is not the most important thing. Having 100 followers who are interested in your service or product is better than having 1,000 who don’t engage. You need to take the time to figure out what your goals are for social. Subscriptions? Sales? Donations? […]
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