Our Ideas Drive Us.
Observations and advice about communicating in a competitive world. Find out what’s trending in your markets.
Insights Public Relations – The Unsung Hero of the Climate Change Fight
August 14, 2019
| by
Staff Writer
August 14, 2019
| by Staff Writer
Two-thirds of Americans believe climate change is an urgent problem and that more action is needed to properly combat this theat. While some think that government intervention is the solution and advocate for ideas such as the Green New Deal, the reality is that barely 11% of Americans have any confidence in Congress to get […]
Insights Brand Logos Have Evolved Over Time – Are you Keeping Up?
August 8, 2019
| by
Sarah Milton
August 8, 2019
| by Sarah Milton
Whether or not your company is going through a full brand redesign, it is always good practice to keep up with the latest design trends. Even when changes are slight, logos should be updated every few years to convey that the brand is willing to change with the times. All too often, brands leave their […]
Insights Valuable Lessons I Learned during my Internship at a PR Agency
July 30, 2019
| by
Josh Jackson
July 30, 2019
| by Josh Jackson
Just a few months ago, I decided to pursue a minor in Communications. With no prior experience or knowledge of the field, I had no idea where to start. Right before the spring semester ended, I was presented with a great opportunity to intern at kglobal, right in our nation’s capital. I had no clue […]
Insights 10 Tips on How to Plan Your Next Video Strategy
July 24, 2019
| by
Núria Massó
July 24, 2019
| by Núria Massó
“Video is on the rise” has been a pretty popular sentiment over the last few years. 2019 statistics have shown that video is the most effective form of content for engagement and ROI; 40% of marketers consider video to be the best-performing format, compared to 22% of photos/graphics. Likewise, when landing pages offer users a […]
Insights The Branding of the Candidates: How Logo Design Can Influence Popularity
July 9, 2019
| by
Sara Hijaz
July 9, 2019
| by Sara Hijaz
With a plethora of candidates vying for the Democratic nomination in 2020, it can be hard to stand out above the din. One of the ways candidates can differentiate themselves is through clever visual branding. Brand logos have always played an important role in politics and, when done well, have the power to instantly and […]
Insights Does Your PR Campaign Measure Up? Simple Tips for Tracking Success
July 1, 2019
| by
Joanna Heaney
July 1, 2019
| by Joanna Heaney
Let’s admit it – what PR professional hasn’t been asked the question, “How do you know what you do is working?” It’s a fair question. Running a PR campaign is an involved process, and figuring out after the fact whether or not it was successful can be challenging. But, no matter the level of technology […]
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