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Observations and advice about communicating in a competitive world. Find out what’s trending in your markets.
Insights Going Green: How Business Can Benefit in More Ways than One
February 14, 2019
| by
Quinn Slaven
February 14, 2019
| by Quinn Slaven
If you’re thinking about “going green,” then you should first go deep. What does that mean? Essentially, you need to think big. Besides demonstrating a love for the environment, making a meaningful commitment to the green cause can reap benefits in other ways. Some politicians are currently pushing for a plan requiring low-carbon infrastructure redevelopment […]
Insights New Kids on the Block: Launching Your Social Media Presence
February 11, 2019
| by
Adam Fauerbach
February 11, 2019
| by Adam Fauerbach
Okay. You’ve decided your company needs a social media presence. What’s next? Choices abound: From Facebook and Instagram to Twitter, Pinterest and YouTube, there are many potential homes for your brand. But for the new kids on the block, sticking to Facebook and Twitter are likely to be your best bet to break into social […]
Insights Fyre Warning: 3 Lessons on Social Media Marketing from the Failed Fyre Festival
February 7, 2019
| by
Courtney Pories
February 7, 2019
| by Courtney Pories
You’ve probably not only heard of Fyre Festival by now, but you’ve also probably already picked which documentary was better between Netflix’s and Hulu’s. The one thing we can all agree on is that the Fyre Festival was a complete fraud and caused significant damage to all parties involved. You could say the only successful […]
Insights Culture of Excellence: The Deciding Factor Between Surviving and Winning
February 5, 2019
| by
Michael Pulley
February 5, 2019
| by Michael Pulley
I recently had the opportunity to attend the 31st National Symposium for the Surface Navy Association in Washington D.C. I was there to provide social media assistance in support of the strategic communications objectives of the U.S. Navy. As a Navy veteran, it was incredible to interact with both Navy and defense industry leaders and […]
Insights News SVP Scott Sobel Quoted on the #TidePodChallenge
February 1, 2019
| by
Scott Sobel
February 1, 2019
| by Scott Sobel
“P&G was in the precarious position of needing to act while not encouraging copycats by drawing more attention to the trend, said Scott Sobel, a kglobal senior VP whose expertise includes communications psychology. “But it is always a hard thing to determine the tipping point between a time when a trend will evaporate through disinterest […]
Insights The Great Avocado Shortage of 2019: A lesson in rapid media response
January 30, 2019
| by
Brianna Zimmer
January 30, 2019
| by Brianna Zimmer
The Super Bowl, the most watched program in America, is best known for its commercial debuts, halftime performances, and of course, viewing parties stocked with fan favorite foods like guacamole. Though the New England Patriots have become a constant presence on game day, appearing in three of the last four Super Bowls, some say the […]
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