Our Ideas Drive Us.
Observations and advice about communicating in a competitive world. Find out what’s trending in your markets.
Insights BrandStanding: The Movement Toward Authenticity in Branding
November 22, 2019
| by
Sara Hijaz
November 22, 2019
| by Sara Hijaz
Trends will always exist in branding. Some will have more staying power than others. In 2020, brands must pay attention to trends like promoting interactive and personalized content and using chatbots. One particular movement that will continue to grow both in prominence and relevance in 2020 – the need for an authentic voice. This trend […]
Insights Simplifying the Instagram Algorithm
November 8, 2019
| by
Núria Massó
November 8, 2019
| by Núria Massó
Understanding platform algorithms will help you identify the ideal combination of content, social behaviors, and post timing to ensure maximum reach for your social posts. The trick is that platforms are constantly evolving their algorithms, adding sophistication, and it’s easy to get stuck in something you read two years ago that may no longer apply. […]
Insights What Twitter’s Political Ad Ban Means for Digital Campaigners
November 1, 2019
| by
Elliot Carter
November 1, 2019
| by Elliot Carter
On October 30, Twitter CEO Jack Dorsey announced, via Tweet thread, that the social media platform would stop “forcing optimized and targeted political messages on people” by cutting off all political ad buys. This comes amidst a controversial debate about toxic discourse on social media, and the appropriate levels of self-regulation, or possible congressional regulation […]
Insights How their Unique Brand Helped Orangetheory Fitness Break into an Already Saturated Market
October 8, 2019
| by
Amanda Jada
October 8, 2019
| by Amanda Jada
Personal health and fitness has always been a huge part of my life. That being said, I’m sure many of you agree that going to the gym to run on a treadmill and lift weights can get boring. Right? That’s why I always like to try new “cool” fitness trends to mix things up and […]
Insights How to Stop Being Afraid of Your Designer
October 2, 2019
| by
Carlos Carmonamedina
October 2, 2019
| by Carlos Carmonamedina
As social media has become a dominant force in product marketing, generating creative content has become more important than ever. Illustrations, photos and videos are the items people engage with the most and they rely heavily on design to be successful. A brand that is design conscious has a better chance of enhancing a customer’s […]
Insights Who Does Pumpkin’s PR?
September 25, 2019
| by
Hayley Advokat
September 25, 2019
| by Hayley Advokat
I’m not much of a grocery shopper. Don’t get me wrong – To this day, one of the most rewarding parts of adulthood has been the allure of running up and down supermarket halls filling my cart full of treats that I was never allowed to eat as a child. The problem is that between […]
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