About Scott

Scott Sobel listens to kglobal clients, understands their businesses, and applies ability and imagination to devising strategic plans to meet their goals. He is both an award-winning public relations practitioner and a prize-winning former investigative broadcast journalist at the major market and network levels; beginning his career at The Miami Herald, then working in broadcast markets in Jacksonville, Tampa, Denver, New York City and filing his last TV story in Boston. He brings both backgrounds to bear while counseling clients, along with a passion to exceed client expectations.

He has advised an eclectic list of clients, including: law firms and law schools, universities, charities, manufacturers of aviation and pet food products, associations, healthcare businesses, hospitals, financial businesses, and entertainers. Scott manages the most sensitive public relations and media relations challenges for clients, many of whom are involved in litigation or government investigations. Simply put, he gets high-profile clients in the news and keeps them out of the news based on his intimate understanding of journalism practices and a working knowledge of the law and government.

Prior to joining kglobal, Scott began his public relations career as a regional director for Tele-communications, Inc. and AT&T Broadband, where he handled public relations, media and government relations assignments, and also led national media training teams. Scott’s background features the management of his own Washington, DC-based, public relations agency, Media & Communications Strategies. Before that, he led dozens of practitioners in three countries for GlobalLearningSystems and was a senior vice president and litigation and crisis team leader for Levick Strategic Communications.

His experience is world-wide, for instance: he not only directed marketing and public relations for an international e-learning company, but he additionally represented the Catholic and International Baptist churches in the U.S. and internationally; and created programs and managed crises for Mitsubishi Heavy Industries and Mitsubishi Aircraft Corporation. Scott organized trade missions for Egyptian and Indian legal and business associations in the U.S.

He frequently represents clients seeking to build relationships with the U.S. Congress and other government agencies.  He has, for example, developed local, national and international relationship-building corporate social responsibility events and programs while partnering with dozens of members of congress and reaching tens-of-thousands of students interested in STEM careers. Scott sees his role as not only a PR strategist and counselor, using media psychology practices to persuade audiences ,but also as an educator. He has enjoyed his time as an adjunct journalism professor and a frequent lecturer/author about both journalism and public relations topics.

Scott holds a BA in Journalism/Political Science from the University of Miami and an MA in Media and Communications Psychology from the Touro University system.

When he is not working… Scott enjoys his large family, will sport dive when possible (his last dive was off the coast of Gitmo – he has been a treasure and cave diver for decades). He golfs and binge-listens to different musical artists while driving to assignments: Springsteen, Aretha, Garth Brooks and Annie Lennox are favorites.

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