With over 15 years of experience leading full-scale marketing efforts in the nonprofit credit counseling and financial literacy arenas, Sara Hijaz brings a wealth of knowledge in both traditional and digital marketing, as well as insights unique to the credit industry. She specializes in building brand strategies, creating outreach plans, SEO, redesigning websites, writing content and managing targeted social media campaigns. At kglobal, Sara leads branding and marketing efforts for the DIA (Defense Industry Adjustment) program to help defense-oriented businesses in Indiana and South Carolina diversify their services into commercial markets and build impactful brands.
She came to kglobal from Money Management International (MMI), an education-focused nonprofit whose counseling model teaches consumers how to manage their money effectively and improves lives through sound financial education. Sara worked to educate consumers on ways to repay their debt obligations, manage finances wisely, and re-establish positive credit over time. Prior to MMI, Sara was at Clearpoint leading digital teams to build awareness and growth through inbound marketing campaigns and smart SEO tactics. She led efforts to build/redesign company websites to enhance user experience and improved conversions. Sara’s team also garnered several awards such as the Communicator Award for “best financial services online campaign.”
Sara earned her B.S in Biology from Virginia Commonwealth University (VCU), and a Post-baccalaureate degree in Information Systems from VCU School of Business in Richmond, VA.
One last thing… Sara adores the Moth – True stories told live. They get at the heart of the human experience and help translate words into meaning.
The Branding of the Candidates: How Logo Design Can Influence Popularity
July 9, 2019
July 9, 2019
| by Sara Hijaz
With a plethora of candidates vying for the Democratic nomination in 2020, it can be hard to stand out above the din. One of the ways candidates can differentiate themselves is through clever visual branding. Brand logos have always played an important role in politics and, when done well, have the power to instantly and […]
Lessons in Brand Building We Learned from Shakespeare
April 11, 2019
April 11, 2019
| by Quinn Slaven Sara Hijaz
There’s no doubt the actor, playwright and poet, William Shakespeare influenced society, but his impact is wider than you might think. Take branding, for instance. Four-hundred years after he died, Shakespeare still has one of the most recognizable brands in the world. So, what lessons can we learn from “The Bard,” and how do these […]