SVP Scott Sobel Quoted on the #TidePodChallenge

“P&G was in the precarious position of needing to act while not encouraging copycats by drawing more attention to the trend, said Scott Sobel, a kglobal senior VP whose expertise includes communications psychology. “But it is always a hard thing to determine the tipping point between a time when a trend will evaporate through disinterest or just explode because there isn’t any push-back,” Sobel said.”

Read about the top 20 crises of 2018 (part 2/3) in the Holmes Report.

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