You may have heard of the organization consultant, Marie Kondo from the popular Netflix show “Tidying Up with Marie Kondo.” She is also the author of the New York Times’ bestselling book, The Life-Changing Magic of Tidying Up. Millions follow her methods, but her tactics can be applied to more than just cleaning house. As a public relations (PR) professional, you can improve your PR strategies using elements of the KonMari Method™ to, as she says, “spark joy” and reach your campaign goals.
One of the main goals of a PR strategy is often to boost brand awareness while cultivating a positive reputation. What if you could apply Marie Kondo’s lessons to your PR strategy? The good news is, you can. This Spring, tidy up your PR strategy by implementing the following methods, inspired by Marie Kondo’s philosophy:
Out with the Old, in with the New
Now that 2018 is behind us, consider “Spring cleaning” your PR strategy for 2019. The KonMari Method, is all about following a structure, and this principle can also be applied to PR. By taking the time to determine which elements of past strategies worked and which didn’t, you’ll be better able to plan accordingly for the next time. Ask yourself – Did this campaign “spark joy?” In other words, did your PR strategy meet or exceed expected results? Whether a press release, a media campaign, or a community event, commit to this process first, and realize that it is ok to let go if these tactics are no longer serving you.
Once you’ve identified these factors, it’s time to nail down a new strategy. In the KonMari Method, there is a prescribed order for tackling the tidying up. She begins with clothes, followed by books, papers, miscellaneous items, and mementos – always in that order. She then breaks down each category even further. Within clothing, she sorts tops, then bottoms, jackets, socks and so on. In keeping the spirit of Kondo’s philosophy, there are five core elements every PR strategy should include in the following order:
- Defining Goals + Objectives: What are you trying to achieve? What are your objectives?
- Identifying Target Audiences: Who are you trying to reach and engage?
- Establishing Strategy + Tactics: Which tactics are most suitable; press releases, events etc.?
- Creating Key Messages: Are your messages direct and to the point? Clear and concise?
- Measuring Results: How are your KPI’s measuring up against your goals and objectives?
Innovate + Refocus
Now that you’ve pared down the core elements every PR strategy should include, your plan should be to create a roadmap to take you where you want to go. The key is simplicity. You can’t be all things to all people. It’s time to refocus your energies and organize your tactics. A targeted, well thought out PR strategy should have a timeline and ways to measure its effectiveness over time. Just keep in mind that sometimes its the simplest strategies that spark the most joy and yield the best results.
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