We are thrilled to roll-out the new, bright and shiny, kglobal website that we’ve filled with information about our services, clients and team members. We hope you take a moment to visit. As we began redesigning the website to reflect the growth and evolution of our brand, we learned a few things along the way worth sharing:
1) You Can’t Do It Yourself
Like haircuts and tattoos, while you technically can do your website in-house, you really shouldn’t. These things are best left to third-party experts who can approach the project from an unbiased perspective, free from assumptions, historical knowledge and opinions fraught with emotion. While kglobal has designed and launched literally hundreds of website for our clients, when it came time to redo ours, we turned to our good friends at nclud.
2) Build It for Your Target Audience
You are not your target audience. It doesn’t matter if you like the colors. It doesn’t matter if you think you need more videos. Including your tastes and preferences should not be the point. Your website needs to appeal to the people you are trying to reach. Figure out who they are and go talk to them. Their opinions and tastes are what matters. Design your user experience with them in mind.
3) Limit the Cooks in the Kitchen
Everyone is going to have an opinion–usually a strong one that is in direct contradiction to someone else’s. Decide from the very beginning who gets a vote versus who gets to offer an opinion. Be clear and public about it.
4) Do It Right, Not Fast
Can you put up a new website in two weeks? Yes. Should you? No. For most of us, our websites are our public face. They are the first, and often the only, source of information potential customers go to. If ever there is a time for slow and steady, this is it. Redoing a website brings up all sorts of big, holistic conversations. What sets us apart from our competitors and does our messaging reflect those differentiators? Who are we really trying to reach? Is it more important to be seen as innovative, or as experienced and trustworthy? Take the time to have these conversations. Pause for reflection. Then make decisions. It’s better to do it right now, otherwise I promise, you’re going to redesign it again in a year.
And finally, have fun with it. We did. 🙂
Education Leaders: Prepare to Communicate Unpopular Information
August 24, 2020
August 24, 2020
| by Dan Rene
Maintaining safe operations amid COVID-19 presents unique challenges. From mask-wearing enforcement, social distancing plans, and supplying enough sanitizer, no one is immune from the burdens. Significant planning, diligence, and leadership are required. When it comes to schools, stakes are higher. From colleges and universities, to public, private, and charter schools, basic decisions to open or […]
The Secret Ingredients of a Successful Team
July 9, 2020
July 9, 2020
| by Ian Carver
These days, you need timely and visually impactful communication products to effectively connect with your target audience. When creating and executing these communication products for a client, experience and customer familiarity can make all the difference. Recently, I was reviewing the resume of a new kglobal team member who served the Naval Undersea Warfare Center […]