Three’s the Limit

One of my New Year’s resolutions is to work on becoming a better, more succinct writer. I usually write like I talk, which is effusively, to say the least. In that spirit, I’m launching a new series of blog posts focused on the three things I want you to know about whatever topic I’m writing on. Here’s why:

  1. People read lists. When given the choice between reading a blog post with six long paragraphs and one with three bullet points, I’m always going to pick the bullet points. We’re all busy people, inundated with information from countless outlets. I want you to read my posts, so I’m going to give them to you in a format that makes it most likely you will.
  2. I’m going back to basics. No matter your industry or how senior you become in it, if you forget how to do the tactics, you stop being effective at the strategy.  The core of what I do everyday is to help my clients tell their stories in the most succinct and compelling way possible. If I can’t get my point across in three bullet points, I should find a new career.
  3. It impacts my company’s bottom line.  You may have seen my recent post on the importance of original content.  I meant it. Blogging is a vital part of my job. Its also only one to-do on a very long list. Writing short, pointed posts feels more manageable. I’m more likely to find the time to blog if I write in this format.

Here’s to a new year, and new blogs. Check back soon for my top three reasons why potential clients should always tell agencies their budget before they ask for a proposal.

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