The 5 biggest communications mistakes companies make in food recalls

In my career, I’ve managed communications for more than 170 food recalls. I’ve witnessed scores of mistakes by smart, well-meaning companies. And I’ve made at least a few mistakes myself along the way.

To paraphrase Tolstoy, all good recalls are alike; every bad recall is bad in its own way. But there are a few common errors I see repeated over and over again. Here are the five most important I’ve noted:

Click here to read Gene’s full take on Food Dive.

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