Sitting in Betty’s kitchen in North Hampton, New Hampshire the day after the Iowa caucuses, it is clear from the conversations by local granite-staters that Marco Rubio may have come in third in terms of delegates, but he won last night’s contest in political communications.
By bursting onto the stage as soon as CNN declared the results, he was able to define the outcome of the Iowa caucuses as a victory before Ted Cruz, who was reported to be in a plane heading back to Des Moines. Rubio basically declared victory while most of the politicos on the east coast (including the voters in next Tuesday’s New Hampshire primary) were still watching. He also branded himself as the most viable alternative to Cruz and Trump.
The talk at Betty’s over fried eggs, bacon and beans this morning was all about the young Senator from Florida who managed to do so well. Had Cruz been the first one on the stage he might have been able to generate the buzz that he had come from behind to beat his arch rival Donald Trump. Unfortunately for him, by the time he reached the podium, most voters on the east coast had gone to bed with the impression that Rubio had won an upset. It is not unlike the ‘92 Democratic Primary where then Governor Clinton came in second and came out and declared himself the “Come Back Kid”. Most people still think he won that primary.
It remains to be seen if last night’s strong showing will translate into a victory for the Senator from Florida, but he certainly made the most of it by being the first candidate in front of the cameras to provide his analysis of what happened.
The 5 biggest communications mistakes companies make in food recalls
June 4, 2018
June 4, 2018
| by Gene Grabowski
In my career, I’ve managed communications for more than 170 food recalls. I’ve witnessed scores of mistakes by smart, well-meaning companies. And I’ve made at least a few mistakes myself along the way. To paraphrase Tolstoy, all good recalls are alike; every bad recall is bad in its own way. But there are a few […]
5 Simple Ways to Upgrade Your Website
May 21, 2018
May 21, 2018
| by Tash Guenther
With diminishing attention spans, brands have a short amount of time to grab visitors’ attention. Below are five quick and easy ways you can upgrade your website to increase digital impact and enhance user experience. These tips serve to prompt your target audience to act on a Call to Action (CTA). Pick Your Font Fonts […]