Building a Solid Brand is Not Just for the Private Sector

With respect to economic development, we know your state is “open for business,” (it says so on the interstate signs!) but in what capacity? Why does being “open for business” really matter to a manufacturer or a tech startup looking to scale?

A state, region, or county’s brand—its identity, differentiators, and values—should bind job-creation strategies and guide tactical decisions about the types of businesses to incentivize, educational programs to create, and infrastructure projects to support.

Here are a few key components of building a representative place-based brand:

Click here to read Parry’s full take on branding for economic development in Route 50.

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