It’s International Women’s Day, and we love seeing the creative ways brands are celebrating. We’ve rounded up five of our favorite campaigns celebrating women across the globe today:
Out of New York City’s 150 public historical statues, only five depict historical female leaders. Old Navy let them shine today by adorning Eleanor Roosevelt, Gertrude Stein, Golda Meir, Harriet Tubman, Joan of Arc, and the Fearless Girls’ statues with stunning floral installations. Not only are the flowers a bright touch amidst this brutal East Coast weather, but a gorgeous way of honoring these women and their messages. Bonus points: Old Navy put aside their brand and really celebrated this important day.
Photo Credit: PrNewsfoto/Old Navy
For the first time ever, McDonald’s flipped its Golden Arches from an “M” to a “W.”
“We flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” said Wendy Lewis, McDonald’s Chief Diversity Officer, in a statement.
Although there’s been mixed reactions to this activation, it’s still exciting to see this kind of large-scale project from such a major brand.
Photo Credit: McDonald’s
“With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls,” Barbie tweeted yesterday in preparation for today’s product launch.
In honor of women everywhere, you can now purchase Amelia Earhart, Olympic medalist Chloe Kim, Wonder Woman director Patty Jenkins, and 14 other female heroes in doll form. These dolls have been impressively designed to look extremely similar to their real-life counterparts and are a great example of how far Mattel and the Barbie brand have come over the years.
Photo Credit: Mattel
The brand has been represented by its iconic male figure for over 100 years– until now. In honor of Women’s History Month and International Women’s Day, The Johnnie Walker Black Label has launched its “Jane Walker Edition.” The bottle features a female figure, and for each bottle produced, the company will donate $1 to nonprofit campaigns that support women’s movements.
Photo Credit: Johnnie Walker
If you Google any of your local businesses, you’ll be able to see information about their store hours, nearby parking, and other information right on the Google search page. Starting today, you’ll also be able to indicate if they’re owned, led, or founded by women. This function will automatically pop up as a way for Google to celebrate female entrepreneurs. Want to go support your local female chefs and shop owners? Go ahead and search!
Photo credit: Google
Alphabet Soup: Making Sense of Hashtags
August 17, 2018
August 17, 2018
| by Adam Fauerbach
Jumping off the page with a luminescent blue hue, few modern marketing tools appear sexier than the hashtag. In many cases—most cases—hashtags prove to be effective complements to any digital-first campaign. They are, at their core, intended to collate and index online content, and are a natural addition to any internet-based community building. However, few tactics […]
Horizon Air Apparent Suicide by Plane: A Big Lesson for Crisis Managers
August 16, 2018
August 16, 2018
| by Scott Sobel
There are so many unbelievable true stories in the news that it is sometimes hard to know what is real and what is Hollywood fiction. The tragic incident involving a Horizon Air ground crewman is one of those cases where truth is absolutely stranger than fiction. Twenty-nine-year-old Richard Russell is believed to have committed suicide last […]