4 Rules for Redesigning Your Company Website

We are thrilled to roll-out the new, bright and shiny, kglobal website that we’ve filled with information about our services, clients and team members. We hope you take a moment to visit. As we began redesigning the website to reflect the growth and evolution of our brand, we learned a few things along the way worth sharing:

1) You Can’t Do It Yourself

Like haircuts and tattoos, while you technically can do your website in-house, you really shouldn’t. These things are best left to third-party experts who can approach the project from an unbiased perspective, free from assumptions, historical knowledge and opinions fraught with emotion. While kglobal has designed and launched literally hundreds of website for our clients, when it came time to redo ours, we turned to our good friends at nclud.

2) Build It for Your Target Audience

You are not your target audience. It doesn’t matter if you like the colors. It doesn’t matter if you think you need more videos. Including your tastes and preferences should not be the point. Your website needs to appeal to the people you are trying to reach. Figure out who they are and go talk to them. Their opinions and tastes are what matters. Design your user experience with them in mind.

3) Limit the Cooks in the Kitchen

Everyone is going to have an opinion–usually a strong one that is in direct contradiction to someone else’s. Decide from the very beginning who gets a vote versus who gets to offer an opinion. Be clear and public about it.

4) Do It Right, Not Fast

Can you put up a new website in two weeks? Yes. Should you? No. For most of us, our websites are our public face. They are the first, and often the only, source of information potential customers go to. If ever there is a time for slow and steady, this is it. Redoing a website brings up all sorts of big, holistic conversations. What sets us apart from our competitors and does our messaging reflect those differentiators? Who are we really trying to reach? Is it more important to be seen as innovative, or as experienced and trustworthy? Take the time to have these conversations. Pause for reflection. Then make decisions. It’s better to do it right now, otherwise I promise, you’re going to redesign it again in a year.

And finally, have fun with it. We did. 🙂

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